Mar. 21, 2019


21 March 2019, Hong Kong – Leading PRC-based professional sportswear enterprise Xtep International Holdings Limited (the “Company,” together with its subsidiaries, the “Group”) (Stock code: 1368) launched 2019“3.21 Running Festival” as a celebration for runners on 21 Mar 2019. “3.21 Running Festival” is a nationwide event for runners centering around Xtep brand, and emphasizes the Group’s focus on running through different channels both online and offline and in different formats.


Offline, Xtep organized a ten-city run starting at the same time, involving thousands of runners in cities including: Beijing, Shanghai, Guangzhou, Hangzhou, Wuhan, Xiamen, etc. In retail shops, the Group added marketing POPs and store displays with “3.21 Running Festival” to translate the festival promotion into revenue. In brand building, the Group title sponsored the “Beijing Olympic Forest Park Xtep Running Track” and invited Xtep spokespersons in both sports and entertainment to attend its opening ceremony, aiming to provide a running space related to the Group for runners, and increasing brand exposure among consumers and the media.


Chairman of the Xtep Group Mr. Ding Shui Po said, “ Xtep is committed to become the runners’ brand of choice, and hopes that through initiating the 3.21 Running Festival, the Group can promote healthy lifestyles, share the experiences and pleasures of running with the public, and attract more people to love running and love Xtep. 


3.21 Running Festival is not just a one-day event and slogan, but a part of Xtep’s running strategic focus. 3.21 will be remembered as an annual runners’ celebration day,Xtep will continue to improve product designs, implement omni-channel branding and sales, and organize larger festivals for runners globally, closely linking Xtep and running, making it the runners’ brand of choice!