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founder story

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founder

MR. DING SHUI PO

Founder, Chairman and Chief Executive Officer
MR. DING SHUI PO

Mr. Ding Shuibo, 53 years old, is the founder, chairman of the board, and CEO of our group. Mr. Ding has accumulated over 30 years of experience in the sports equipment industry, mainly responsible for the overall corporate strategy, planning, and business development of our group. Mr. Ding currently serves as the Chairman of the Board of Directors of our group and the President of several subsidiaries of our group.

Mr. Ding studied entrepreneurship courses at Peking University and Tsinghua University in 2004 and 2006 respectively, and took the China CEO/Financial CEO course at Cheung Kong Graduate School of Business in 2011. He also completed the CEO program at the China Europe International Business School and the Executive MBA program at Xiamen University in 2014. He also studied sports and leisure industry management at China Europe in 2015, the "Leading the Future CEO Program" at the Shanghai Advanced Institute of Finance in 2016, the "Global CEO Program" at Harvard University in 2018, the "Entrepreneur Scholar Program Phase 7" at the School of Economics and Management at Tsinghua University in 2019, and the "Entrepreneur Scholar Program" at Cheung Kong Graduate School of Business in 2023. He is the elder brother of Ms. Ding Meiqing and Mr. Ding Mingzhong.

history

our company
journey

  • 1987
    Xtep’s prototype ‘Fujian Sanxing Sports Goods Company’ was founded
  • 2001
    Xtep brand was established
  • 2008
    Listed on Hong Kong Stock Exchange
  • 2015
    Three-year strategic transformation
  • 2019
    Launched the international multi-brand development strategy and acquired Palladium, K·SWISS Global Business as well as Saucony and Merrell Great China Business
  • 2022
    Launched the newest strategic positioning “To be the world-class running shoe brand”
games

Win Games

XTEP is the sports brand that sponsors the most marathon events in China
  • 5 MILLION +
    Cumulative number of participants
  • 1,000 +
    Sponsored marathons and related events.
  • 100 MILLION +
    Event distance (Kilometers)
athlete

win athlete

  • Xtep has supported 91+athletes
  • Helping them win 480+ Marathon Championships
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XTEP RUNNERS

Win Fan

Established in August 2012, XTEP RUNNERS is committed to sharing the power of running with people across the country.As it continues to grow, its membership has exceeded 2.1 million members, spanning 200 cities in China and comprising 292 running alliances. It has become the largest and most active brand running alliance in China.
  • 2.1 MILLION+XTEP RUNNERS
  • 200+ CITIESIN CHINA
The Xtep Running Club is a professional one-stop “home for runners” created by Xtep for running enthusiasts. It integrates races, social interactions, gear, and services, and is dedicated to providing runners across the country with professional, personalized, and considerate running-related services.
Currently, there are 67 running clubs in operation.
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