Izindaba Zenkampani
I-Xtep ibike ukuthi imali engenayo ephule amarekhodi ngemiphumela yonyaka ka-2023 futhi imali engenayo yesigaba sezemidlalo esikhokhelwayo icishe yaphindeka kabili
Mhla ziyi-18 kuNdasa, i-Xtep yamemezela imiphumela yayo yaminyaka yonke ka-2023, ngemali engenayo ekhuphuke ngo-10.9% yafinyelela phezulu kakhulu ku-RMB14,345.5 million. Inzuzo edalwe kubanikazi bezabelo ezijwayelekile beNkampani nayo ifinyelele irekhodi eliphezulu ku-RMB1,030.0 wezigidi, nokunyuke ngo-11.8%. Ibhizinisi lase-Mainland China lilethe ukuqina okuqinile. Imali engenayo yengxenye yezemidlalo ekhokhelwayo icishe yaphindeka kabili njengoba i-Saucony yaba uhlobo olusha lokuqala ukwenza inzuzo. Imali engenayo yengxenye ye-Athleisure e-Mainland China iphinde yenyuka ngo-224.3%.
Ibhodi lenze isiphakamiso sesabelo sezimali sokugcina sika-HK8.0 cent ngeShare ngalinye. Kanye nesabelo sesikhashana se-HK13.7 cents ngesabelo ngasinye, isilinganiso senkokhelo yonyaka ogcwele sasicishe sibe ngu-50.0%.
IMIPHUMELA:I-Xtep isingathe i-“321 Running Festival cum Championship Running Shoes Product Launch Conference”
Ngomhla zingama-20 kuNdasa, i-Xtep ibambisene ne-China Athletics Association ukuze isingathe “i-321 Running Festival Championship Running Shoes Product Launch Conference” kanye nokusungula imiklomelo “yerekhodi elisha lase-Asia” yabasubathi base-China ukuze ibakhuthaze ukuthi bafinyelele izinga lamazwe ngamazwe emizamweni yabo yokusubatha. Xtep ihlose ukuqinisa i-ecosystem esebenzayo ngokusebenzisa i-matrix yomkhiqizo eyinkimbinkimbi, ukuze kuthuthukiswe impilo yomphakathi futhi inikeze ukusekelwa kwegiya lochwepheshe kubantu abaningi baseShayina.
Ngesikhathi sengqungquthela yokwethulwa komkhiqizo, i-Xtep ikhombise "360X" isicathulo se-carbon fiber plate egijimayo esihlanganiswe nobuchwepheshe obuthathu. Ubuchwepheshe be-"XTEPPOWER", obuhlanganiswe ne-T400 carbon fibre plate, buthuthukisa ukuhamba nokuqina. Ubuchwepheshe be-"XTEP ACE" obuhlanganiswe ne-midsole buqinisekisa ukumuncwa okusebenzayo kokushaqeka. Ukwengeza, ubuchwepheshe be-"XTEP FIT" busebenzisa imininingo egciniwe yomumo wonyawo ukudala izicathulo ezigijimayo ezidizayinelwe ukufanela kangcono izimo zezinyawo zamaShayina.
IMIKHIQIZO:U-Xtep wethule isicathulo se-basketball "FLASH 5.0".
I-Xtep yethule isicathulo se-basketball "FLASH 5.0" esithembisa abadlali umuzwa ongakaze ubonwe wokukhanya, ukuphefumula, ukuqina, nokuzinza. Njengoba inesisindo esingu-347g nje, uchungechunge lubonisa idizayini engasindi eyehlisa kakhulu umthwalo ongokomzimba kubadlali. Ukwengeza, isicathulo sihlanganisa ubuchwepheshe be-"XTEPACE" obuphakathi ukuze bubambe ukushaqeka futhi balethe ukuphindaphinda okumangazayo okungafika ku-75%. I-“FLASH 5.0” iphinde isebenzise inhlanganisela ye-TPU ne-carbon plate ngedizayini yodwa, ivimbele abadlali ekujikeni kwezinhlangothi kanye nokulimala okusontayo.
IMIKHIQIZO:Izingane ze-Xtep zibambisene namaqembu ezobuchwepheshe asenyuvesi ukwethula i-“A+ Growth Sneaker”
I-Xtep Kids ihlanganyele izandla ne-Shanghai University of Sport kanye nethimba le-Yilan Technology laseTsinghua University ukwethula i-“A+ Growth Sneaker” entsha. Phakathi neminyaka emithathu edlule, i-Xtep Kids yasebenzisa ama-algorithms e-AI ukuze iqoqe idatha ngokunembile, ihlaziye izimo zezemidlalo zezingane, futhi ihlonze izingozi ezingase zibe khona zokulimala, okuholela ezicathulweni zezemidlalo ezikufanelekela kangcono ukuma kwezinyawo zezingane zaseShayina. Izinto ezisetshenziswa ku-“A+ Growth Sneaker” zithuthukiswe ngokuphelele, zinikeza ukumuncwa okuthuthukisiwe kokushaqeka, ukuphefumula, nezici ezingasindi.
Idizayini enwetshiwe yangaphambili yodwa inciphisa amathuba e-hallux valgus kuyilapho isithende sinesakhiwo se-TPU esikabili esingu-360-degree, sikhulise ukuqina kwezicathulo ngo-50% ukuze kuvikelwe iqakala ukuze kuncishiswe ukulimala kwezemidlalo. I-smart parameterized outsole inikeza ukubamba okuthuthukisiwe okungu-75%. Ukuqhubekela phambili, i-Xtep Kids izoqhubeka nokusebenzisana nochwepheshe bezemidlalo ukuze ilethe izingubo ezichwepheshile zezemidlalo nezisombululo zezingane zase-China.
