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010203
about
  • mission

    Make sports stand out
  • vision

    To become the world's leading performance and fashion sportswear brand
  • values

    Exploration, Innovation, Freedom
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about us

XTEP GROUP CO., LTD.
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Xtep Group is one of the leading sports brands in China. Founded in 1987 and officially established as the brand XTEP in 2001, the Group was listed on the Hongkong Stock Exchange on 3rd June, 2008 (01368.hk). In 2019, the group started its Internationalization strategy and included Saucony, Merrell, K-Swiss and Palladium under its flag to launch itself as a leading International group within the industry
  • 20 +
    Won 20+ major honors
  • 30 +
    Present in over 30 countrles in the worid
  • 8500 +
    Over 8500 terminal retall stores
  • 1987
    Established in 1987
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technical support

  • 01

    Product development support

    Xtep adheres to the development concept of innovation driven, focuses on technological research and product innovation, and continuously promotes the progress and upgrading of Chinese sports brands

  • 02

    Market analysis and positioning

    Analyze through market overview and objectives, competition, and marketing strategies

  • 03

    Training and Education

    Provide professional training support for franchisees, including store management, product display, sales skills, and other aspects. Through training, franchisees can quickly master the way of operation

  • 04

    Information technology support

    Including digital marketing capabilities, digital supply chain capabilities, omnichannel middleware systems, supplier management, helping partners improve operational efficiency and enhance market competitiveness

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celebrity endorsement

Xtep has signed with popular celebrities such as Nicholas Tse, TWINS, Will Pan, Jolin Tsai, Gui Lunmei, Han Geng, Im Jin A, Jiro Wang, Zanilia Zhao, Lin Gengxin, NEXT, Jing Tian, Fan Chengcheng, Dilreba Dilmurat, and Dylan Wang.

Anubaike Kuwan

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Anubak Kuwan is a Chinese marathon runner.

  • On November 6, 2022, Anubak Kuwan won the men's championship at the Beijing Marathon.

  • On April 1, 2024, won the men's half marathon championship of the 2024 Liuzhou Marathon.

  • On April 14th, Anubak Kuwan won the men's championship of the 2024 Ili River Marathon with a score of 02:18:12.

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Adam Fan

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  • Fan Chengcheng, born on June 16, 2000 in Qingdao, Shandong Province, is a male actor and singer from mainland China.He is a member of the male music group NINE PERCENT, which was founded in 2018 through the talent show "Idol Producer".

  • On October 4, 2018, attended NBA Fan Day held in Shanghai and participated in the fan day competition as a member of the Philadelphia 76ers.

  • On May 4, 2024, participated in the Chinese youth rap music reality show "New Rap 2024". On June 8, starred in the movie "Sweeping the Black: Never Give Up", with a cumulative box office of over 5 billion yuan. He is a young artist who has achieved success in both music and film, and his future development is highly anticipated.

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Wang Hedi

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Anubak Kuwan is a Chinese marathon runner.

  • Wang Hedi, born on December 20, 1998 in Leshan City, Sichuan Province, is a male actor in mainland China's film and television industry

  • On February 17, 2024, Wang Hedi participated in the 2024 NBA All Star Celebrity Game and formed the Shannon team with NFL star Micah Parsons, actor Quincy Isaiah, race car driver Connor Daly, WNBA Seattle Storm player Jevel Lloyd, and others. Wang Hedi not only performs well in film and television works, but also showcases his unique love and support for basketball in the sports world, adding a new dimension of cultural exchange between China and the United States to the competition

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010203

8500+

retail stores

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  • china

    Xtep has over 5000 stores in China+

  • ukraine

    Xtep has over 5000 stores in China+

  • lebanon

    Xtep has over 5000 stores in China+

  • Saudi Arabia

    Xtep has over 5000 stores in China+

  • Kazakhstan

    Xtep has over 5000 stores in China+

  • Pakistan

    Xtep has over 5000 stores in China+

  • Nepal

    Xtep has over 5000 stores in China+

  • India

    Xtep has over 5000 stores in China+

  • Thailand

    Xtep has over 5000 stores in China+

  • Vietnam

    Xtep has over 5000 stores in China+

inquiry

welcome to join us

Since 2012, Xtep has opened EBOs (Exclusive Brand Outlet) andMBOs (Multi-brand Outlet) in Ukraine, Kazakhstan, Nepal, Vietnam, Thailand, India, Pakistan, Saudi Arabia, Lebanon and other countries.
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