Xtep developed“3+” strategy which is “product+, internet+ and sports” with the consumer experience as the core in 2015. In order to execute “sports+”, Xtep run club was established. The club is a professional one-stop running service basement, including events, social, equipment and service

There are 7 xtep run club, Beijing Ausen Run Club, Chang Sha Juzizhou Run Club, Hefei Binhu Run Club, Nanjing Xuanwu Run Club, Xiamen Sports Center Run Club, Suzhou Aiqinhai Run Club and Wuhan Donghu Run Club whose opening is forthcoming.

Xtep Run Club, taking runners as the core, provides a series of services such as camp course, training for runners’ security, shower and events registration and so on and so on. Now, Xtep has served more than million runners, becoming the sports brand with the largest scale and most professional runners’ community in China