Sep. 02, 2021

Xtep announces a “Five-Year Plan” to fuel future development and uphold corporate social responsibility

Revenue of core Xtep brand: RMB 20 billion 

Revenue of new brands: RMB 4 billion 

On September 1, Xtep held a special Investor Day to further elaborate on the Group’s future development plans.

The core Xtep brand will continue to be the Group’s main growth driver, with a focus on driving its store productivity through brand upgrade, product enhancement and retail network optimization. 

The Group will expedite store openings in Mainland China for Saucony, Merrell and Palladium, and concentrate on K-Swiss’s rebranding process. The four new brands, which target high-end customer groups, are expected to provide a fresh impetus to the Group in the future.