English
English French German Portuguese Spanish Russian Japanese Korean Arabic Irish Greek Turkish Italian Danish Romanian Indonesian Czech Afrikaans Swedish Polish Basque Catalan Esperanto Hindi Lao Albanian Amharic Armenian Azerbaijani Belarusian Bengali Bosnian Bulgarian Cebuano Chichewa Corsican Croatian Dutch Estonian Filipino Finnish Frisian Galician Georgian Gujarati Haitian Hausa Hawaiian Hebrew Hmong Hungarian Icelandic Igbo Javanese Kannada Kazakh Khmer Kurdish Kyrgyz Latin Latvian Lithuanian Luxembou.. Macedonian Malagasy Malay Malayalam Maltese Maori Marathi Mongolian Burmese Nepali Norwegian Pashto Persian Punjabi Serbian Sesotho Sinhala Slovak Slovenian Somali Samoan Scots Gaelic Shona Sindhi Sundanese Swahili Tajik Tamil Telugu Thai Ukrainian Urdu Uzbek Vietnamese Welsh Xhosa Yiddish Yoruba Zulu Kinyarwanda Tatar Oriya Turkmen Uyghur
Leave Your Message
s3ye
ABOUT US

Brief Introduction

Xtep Group is one of the leading sports brands in China. Founded in 1987 and officially established as the brand XTEP in 2001, the Group was listed on the Hongkong Stock Exchange on 3rd June, 2008 (01368.hk). In 2019, the group started its Internationalization strategy and included Saucony, Merrell, K-Swiss and Palladium under its flag to launch itself as a leading International group within the industry with multiple sports brands and to satisfy customers' various demands for sports products.

  • 1987 +
    Established in 1987
  • 8200 +
    Over 8200 terminal
    retail stores
  • 155 +
    Sales to 155 countries
  • 20 +
    20 major honors
dqeqwewq (1)pxf
6612385040

Enterprise History

As a Chinese sports enterprise, Xtep strives to improve national sports level.

661f3dfq2g
  • 661f3b2tbv
    661f3b2cxa

    1987

    In 1987, ‘Fujian San Xing Sports Equipment Company’ was founded, which was the predecessor of today’s Xtep.

    1987
  • 661f3b2rd5
    2001tp1rdg

    2001

    In 2001, Xtep was officially registered as a brand.

    2001
  • 661f3b2loy
    2008tp2alz

    2008

    On June 3rd, 2008, Xtep was listed on the HongKong Stock Exchange,marking its official transformationfrom a family-owned private enterprise into a listed company with modern management.

    2008
  • 661f3b2c07
    661f3b2313

    2015

    In 2015, Xtep looked back to sports and launched its 3+ strategic three-year evolution.

    2015
  • 661f3b2bz0
    2015tp-3gp9

    2019

    In 2019, Xtep and Wolverine set up their joint venture to develop and distribute apparel, footwear and accessories under Saucony and Merrell in Chinese Mainland, Hong Kong and Macao. Also, Xtep made acquisition of K-Swiss and Palladium belonging to ELand Group, marking its progress towards a group with multiple international brands portfolio.

    2019
  • 661f3b2gqn
    2022tp-5tee

    2022

    On September 5th, 2022, the latest strategy of World-class Chinese RunningShoes was launched and the brand is committed to investing 5 billion RMB in developing Chinese road running in the coming decade..

    2022
    • 01

    Cooperative Clients

    Since 2012, Xtep has opened EBOs (Exclusive Brand Outlet) and MBOs(Multi-brand Outlet) in Ukraine, Kazakhstan, Nepal, Vietnam, Thailand, India, Pakistan, Saudi Arabia, Lebanon and other countries.

    661e1c2o2b
    • Armenia
    • Spain
    • Albania
    • Ukraine
    • Iraq
    • Saudi Arabia
    • Iran
    • Dubai
    • Pakistan
    • India
    • Myanmar
    • Singapore
    • Cambodia
    • Philippines
    • Vietnam
    • Uzbekistan
    • Kirghizia
    • Kazakhstan
    • Russia
    • 661e320uyx

    Corporate Social Responsibility

    aga-9820l
    01

    As a company with a great sense of social responsibility, Xtep never forgets to pay back the society. Up till now, it has donated supplies valuing over,

    500Million RMB

    Guizhou, Yunnan, Hebei, Qinghai, Shandong, Inner Mongolia, Sichuan, Ningxia, Gansu, Hubei, Heilongjiang, Shanxi, Hunan, Jiangxi, Xinjiang, Hainan, Jilin etc., 19 provinces, over 100 counties/districts/cities.
    • 661e373t6g

      Donated sports gear
      worth almost200 million

    • anai9cg

      More than
      3,700schools have benefited

    • 661e3739hq

      Over 570,000students have worn Xtep’s athletic shoes and apparel

    Corporate Culture

    661e3f2d8b

  • Mission To elevate sports to the extraordinary

  • Vision To be a respected Chinese brand operator

  • Values To Uphold Perseverance, Innovation, Integrity, Mutual Success