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ABOUT US

Brief Introduction

Xtep Group is one of the leading sports brands in China. Founded in 1987 and officially established as the brand XTEP in 2001, the Group was listed on the Hongkong Stock Exchange on 3rd June, 2008 (01368.hk). In 2019, the group started its Internationalization strategy and included Saucony, Merrell, K-Swiss and Palladium under its flag to launch itself as a leading International group within the industry with multiple sports brands and to satisfy customers' various demands for sports products.

  • 1987 +
    Established in 1987
  • 8200 +
    Over 8200 terminal
    retail stores
  • 155 +
    Sales to 155 countries
  • 20 +
    20 major honors
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Enterprise History

As a Chinese sports enterprise, Xtep strives to improve national sports level.

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    1987

    In 1987, ‘Fujian San Xing Sports Equipment Company’ was founded, which was the predecessor of today’s Xtep.

    1987
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    2001

    In 2001, Xtep was officially registered as a brand.

    2001
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    2008

    On June 3rd, 2008, Xtep was listed on the HongKong Stock Exchange,marking its official transformationfrom a family-owned private enterprise into a listed company with modern management.

    2008
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    2015

    In 2015, Xtep looked back to sports and launched its 3+ strategic three-year evolution.

    2015
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    2019

    In 2019, Xtep and Wolverine set up their joint venture to develop and distribute apparel, footwear and accessories under Saucony and Merrell in Chinese Mainland, Hong Kong and Macao. Also, Xtep made acquisition of K-Swiss and Palladium belonging to ELand Group, marking its progress towards a group with multiple international brands portfolio.

    2019
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    2022

    On September 5th, 2022, the latest strategy of World-class Chinese RunningShoes was launched and the brand is committed to investing 5 billion RMB in developing Chinese road running in the coming decade..

    2022
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    Cooperative Clients

    Since 2012, Xtep has opened EBOs (Exclusive Brand Outlet) and MBOs(Multi-brand Outlet) in Ukraine, Kazakhstan, Nepal, Vietnam, Thailand, India, Pakistan, Saudi Arabia, Lebanon and other countries.

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    • Armenia
    • Spain
    • Albania
    • Ukraine
    • Iraq
    • Saudi Arabia
    • Iran
    • Dubai
    • Pakistan
    • India
    • Myanmar
    • Singapore
    • Cambodia
    • Philippines
    • Vietnam
    • Uzbekistan
    • Kirghizia
    • Kazakhstan
    • Russia
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    Corporate Social Responsibility

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    As a company with a great sense of social responsibility, Xtep never forgets to pay back the society. Up till now, it has donated supplies valuing over,

    500Million RMB

    Guizhou, Yunnan, Hebei, Qinghai, Shandong, Inner Mongolia, Sichuan, Ningxia, Gansu, Hubei, Heilongjiang, Shanxi, Hunan, Jiangxi, Xinjiang, Hainan, Jilin etc., 19 provinces, over 100 counties/districts/cities.
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      Donated sports gear
      worth almost200 million

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      More than
      3,700schools have benefited

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      Over 570,000students have worn Xtep’s athletic shoes and apparel

    Corporate Culture

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  • Values:Effort, Innovation, Honesty, Win-win.

  • Vision:Become revered national sports brand of China.

  • Mission:Make sports different.